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Think "Store Brand" Means "Generic Garbage"? Think Again.

Prepare to second-guess your entire makeup bag. These underdogs put pricey prestige brands to shame
"When it comes to volumizing and defining mascaras, I find most really only do one or the other well. This mascara actually does both. The wand is packed with bristles, but they never get clumpy and really work to coat each individual lash while separating them. I love that you can get very pretty volume with just a few swipes, or you can continue to build to get a more dramatic look that doesn't end up spidery. I have plenty of prestige brand mascaras in my makeup bag, but this one has moved up to the top." -- Erica Smith, Assistant Editor

"This kit is handy! Because I change polish colors often, I do my own nails. This set is amazing because it comes with six different tools -- nail/cuticle pusher, full-size tweezers, nail clippers, nail file, scissors, and toe nail clippers, (all nicely sharpened)-- and the studded case keeps everything organized. To be honest, the case is so cute I'd use it on a night out to carry my cards and cash. It's the perfect addition to my toiletry bag while traveling and I'll also use it to keep my nail accessory drawer tidy." -- Tiffanie Petett, Assistant Editor

"This product is quick, easy-to-use, and does a fantastic job of hiding any flaws on my face. I spray it on in a circular motion, then touch up any bare spots by spraying it on a brush and applying. I will definitely be buying more of this when my current canister runs dry." -- Megan Niquette, Video Production Intern

"This handy little compact holds everything I need to get the contoured look that's so big for fall. The bronzer is very light, which is great for pale skin, but if you really want to bronze up you'll need to apply a few layers. The blush is a bright pop of pink that's super flattering. My favorite part is the highlighter. It shows up well on my skin (I often have to layer up on highlighter to get anything to show) and gives a nice, subtle glow that's shimmery but not glittery." -- Sarah Carrillo, Senior Editor

BY ERICA SMITH | SEP 19, 2013 | SHARES
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