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Think "Store Brand" Means "Generic Garbage"? Think Again.

Prepare to second-guess your entire makeup bag. These underdogs put pricey prestige brands to shame
"I put this nail polish remover up against some of the toughest polish I've ever come across. A few days ago, I put on Deborah Lippman's "I Wanna Be Sedated," a recent addition to the Punk Rock collection. The polish is a dirty lime green and has the gritty texture of gravel. Which means it's practically impossible to get off. I used one small cotton ball drenched in the Up & Up polish remover. While it wasn't a one-swipe job (I had to put a lot of pressure on it to get this stubborn polish off), the polish on one hand was removed with the first cotton ball. Just to give it a fair shot, I tried it with a regular, non-texturized polish. The verdict: it works." -- Emily Woodruff, Editorial Intern

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Up & Up Makeup Remover, $4.19
"The bottle says to 'compare to Neutrogena Oil-Free Eye Makeup Remover,' so that's what I did. And I have to say, they really are similar. The Up & Up formula is a little thinner liquid, so you may notice it sliding down your face as you apply, but it took off my mascara and liner just as well as my usual Neutrogena -- for $2 less a bottle." -- Sarah Carrillo, Senior Editor



"I can't imagine why anyone would pay three or four times the price for a makeup wipe that performs like Target's less-expensive house brand. These wipes have the same look, smell, and feel as Pond's Clean Sweep Towelettes, $4.69. Diehard fans of Pond's might notice a slight difference in the quality of the towelette (Up & Up's is not as plush), but for something that literally gets wiped across your face and tossed in the garbage in about 13 seconds flat, I'm willing to make that barely-noticeable sacrifice. But I will say this: Up & Up's packaging needs help -- as soon as the "re-sealable" adhesive flap over the opening gets rubbed with enough makeup remover, it never re-seals again. (A problem I cured by storing the package in a zip-top bag, so the towelettes don't dry out.)" -- Colleen Rush, Executive Editor



"If I'd applied this in a dark room, I would've sworn it was the old standby I always use -- Coppertone Sport Continuous Spray. Same beachy smell, same quick-absorbing formula that dries to a clean finish. But instead of a 6 oz. Coppertone can, with Up & Up I get 10 oz.-worth of product for the same price. After a long day at the Santa Monica beach last weekend, I reapplied every 90 minutes and didn't get a lick of burn. I'll be buying this for sure." -- Beth Mayall, Editor in Chief

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Ulta Lipstick, $8
"The Ulta lipstick in Red Carpet Red is vibrant and richly pigmented -- a perfect fire-engine red hue. The lipstick comes in dozens more shades, from delicate blush tones to deep raspberries, all of which I'm eager to try. The product has a nice, creamy application, and doesn't flake or dry out lips. At just $8 a pop, they're a steal. I also love how tiny and compact the lipstick tube is -- fits nicely inside a small clutch or the front pocket of your jeans." -- Amanda Montell, Editorial Intern

BY ERICA SMITH | SEP 19, 2013 | SHARES
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