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Another Reason to Love Target: Cheap Wedding Dresses

This mini collection has us wondering: How much should you really spend on a wedding dress?
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The V-Neck Dress in Action
Here's another dress on the model. This one is super-figure flattering, although we recommend hemming it so it hits the floor. Now share, would you buy any of these?

Balking at the idea of buying a wedding dress, a box of Tampax, and a garden hose all in the same shopping trip? We understand the hesitation.

But we've come to expect great things from the store that collaborated with Missoni, Zac Posen, and Phillip Lim.

Target just released their bridal line, called TEVLIO (a play on the Italian phrase for "I love you"), with four wedding dress options, 19 bridesmaid dresses, and two flower girl dresses. The two most expensive is $129.99, while two run just $99.99. For a wedding dress? That's tough to beat.

Of course, price isn't everything -- we haven't seen the dresses in person (they're sold online only) -- but when we zoomed in on the photos, they looked pretty good. Totally simple designs, true. No beading, solid basics in need of some creative accessorizing.

One issue we do take with them? The styling and fit on the models. None of the dresses reaches the floor, which frankly makes them look cheap. But that's fixable with a professional seamstress.

The safer bet: the bridesmaid dresses. Tons of styles, colors, and sizes, and with a $69.99 price tag, your 'maids can still afford to buy you a swanky gift.
BY SARAH CARRILLO | MAY 23, 2013 | SHARES
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