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How Much Should You Really Be Spending on Beauty Products?

Four women hand over their salon statements and Sephora receipts to our expert analysts to find out whether their beauty spending fits their budgets
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Expert Advice
Matthews says that now is exactly the time that A.J. should be worried about socking away savings each month. "My advice is even more urgent when you're young," she says. Matthews says that even setting aside as little as $50 a month is significant, especially because it builds the habit of saving. "You should automatically say, 'This is my take-home pay, these are my expenses and this is what I need to invest.' Then, after that, that's your 'play' money."

Matthews also notes that if you're not saving, your money is basically depreciating while you sleep. "If you're not investing, your money is not accumulating," she explains. "If you're earning zero interest, your money isn't even growing at the rate of inflation."

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Where to Save
Switching from salon manicures to an at-home DIY job will save A.J. about $20 each month. She can also switch her facial routine to once every three months instead of every other month, saving her another $120 a year. Ildi Pekar, facialist to celebs like Miranda Kerr, says that maintaining your after-facial glow is possible if you follow the right at-home regimen. She recommends asking your esthetician for a routine. Pekar also says that using a facial scrub twice a week will get rid of dead skin build-up, leaving you glowing and polished.

It doesn't sound like much, but scrimping here and there adds up to $360 a year -- a nice cushion if her car breaks down or another emergency pops up. Meanwhile, putting that money into a savings account means her money will appreciate.

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Real-life Budget: Patti, Salesperson
Age: 55
Annual Salary: $200,000
Monthly Take Home Pay: $12,261
Monthly Beauty Expenses: $243

Beauty Budget Breakdown: Patti gets a $100 facial every other month and a $120 hair cut and dye every two months. She spends about $50 on organic makeup and beauty products and $1,000 a year on Botox injections.

Why: Patti says that she's fairly low-maintenance compared to most women her age with similar incomes. "I don't get manicures or pedicures, and I've never had plastic surgery. I think I have to do the things I do in order to maintain a professional image in my line of work," she explains.

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Expert Advice
Technically, using the 10 percent rule, Patti has $14,713 a year to use on purchases like makeup. But things get more complicated when you factor in her daughter's college bills and her hope to retire in 10 years. Patti has a retirement fund and her husband has a pension, but Matthews says that not all baby boomers are so lucky.

"An estimated two-thirds of baby boomers haven't saved enough money to maintain their standard of living in retirement," says Matthews. "A 2010 survey showed that 34 percent of Americans actually have zero retirement savings and 22 percent of that number are people older than 65." If a baby boomer has no retirement plan in place, she should immediately cut back on all nonessentials. "A baby boomer doesn't have that much time to save, unless they're OK with working until they're 80 -- assuming there is a job they can do, and they're in good health," says Matthews.

Her best advice? "We need to spend on certain things to make our lives meaningful, and we do have to take care of our present selves as well as our future selves. So the general principle is to find a balance."

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Where to Save
Patti is willing to cut back on hair salon visits after trying Gray Away by Everpro, $12.99. If she can stretch her haircut to every three months instead of two, she can save $220 a year. If she switched her facials to every three months instead of every other month, she can save $300 a year.

At her age, Patti's not willing to put money into a high-risk investment account. Five hundred or 600 dollars won't amount to much in a savings account, but Patti reasons that it will be nice to have a cushion for any unforeseen expenses or a special trip after she retires. After all, a few sacrificed facials and dye jobs won't be as memorable as a well-deserved vacation.

There's nothing quite like the feeling of purchasing a new beauty product. In part, it's a gamble. (Will this lipstick shade work with your skin color?) It's also a way to improve or even redefine yourself. (New highlights will show your ex that you're a mysterious lady he never had a handle on anyway.) It's a thrill that never really gets old.

But beauty comes at a cost. If you're 11, that tube of lip gloss is worth an hour and a half of babysitting money. If you're interviewing for a new job, a spruce-up might cost a week's rent. If you're a brunette who's finally fulfilling her redheaded calling, it might add up to $200 every three months.

Where do you draw the line? We called in Wall Street veteran Jacqueline Ko Matthews and personal finance expert Farnossh Torabi, author of "When She Makes More," to provide some insight into what these four women's beauty buys really cost them.
BY EMILY WOODRUFF | MAY 28, 2014 | SHARES
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