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8 New-to-Sephora Brands We Can't Get Enough Of

Newness alert!
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Better Not Younger

Some might assume Better Not Younger is a skin care brand — but it is actually for aging hair. And that's precisely what makes it interesting: The hair and scalp products are specifically developed to target aging hair's needs and bring back resilience. The Scalp Detox & Hair Volumizing Kit, $44, focuses on the full head for optimal healthy hair growth. Keep hair lifted with the lightweight, nondrying Wake Up Call Volumizing Shampoo, $27. Want to do a from-the-inside-out treatment too? Try the vegan Significant Other Hair Fortifying Vitamin Gummies, $25. The daily supplement contains good-hair-promoting ingredients like zinc, B vitamins and biotin.

FYI: Better Not Younger is another brand with exclusive products at Sephora.

Image via @betternotyounger



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Primera

Sephora has skin care, makeup and body products from Primera. Part of the K-beauty AmorePacific Group (which is also home to brands like Laneige, Sulwhasoo and, of course, AmorePacific), Primera delivers clean products using germination technology to unlock the skin-perfecting benefits of seeds.

Hero picks include the 7-Seed Nourishing Cleansing Oil, $30, which melts dirt, sunscreen and even waterproof makeup. The Alpine Berry Water Cream, $40, is another cult favorite thanks to its long-lasting hydration. For the body, try the Mango Body Butter Lotion, $40. It smells amazing and keeps limbs hydrated without stickiness.

Image via @primera.us



BY HEATHER CICHOWSKI | DEC 3, 2019 | SHARES
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