Crest Whitestrips are the gold standard in DIY teeth whitening, and now they're even better. The new Crest Whitestrips with Light, $99.99, come with a palm-sized LED light that boosts the efficacy of the strips. Your teeth are whiter and brighter faster, and the whiteness seems to last longer than whitening without the light.
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Minimalist Hand Soap
Live Clean is a new-to-the US natural brand that makes everything from shampoo to baby lotion. The Live Clean Fresh Water Moisturizing Liquid Hand Soap, $6.64, is the ideal gateway product because it's something you always need, and it's made with plant derived ingredients that won't strip your hands even in winter.
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Liquid Lipstick
If you still haven't tried the matte lipstick trend, the moment is now. Wet N Wild MegaLast Liquid Catsuit Matte Lipstick, $4.99, is just as good as pricier versions, isn't superdrying, and comes in 13 cool shades from nude to dark plum.
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Yogurt for Your Hair
Hask Greek Yogurt Color Protection Shampoo, $9.99, is made with Greek Yogurt to moisturize your hair and scalp. The product comes out of the tube in a gratifying swirl pattern, which makes hair washing (something I dread) just a little more enjoyable.
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Must-Have Sponge
At the launch of the Revlon Professional Blending Brush, $10.99, I spotted more than one beauty editor pocketing a sample. And for good reason: The sponge-on-a-stick blends foundation flawlessly, and there's something so fun about the design.
Hundreds of new beauty products flood the drugstores every January, and 2017 is no different. From Greek yogurt shampoo to delicious tinted lip oil, there's so much you're going to want to try. Fortunately, prices are reasonable, with most products falling attainably under $10. So clean out your shower, medicine cabinet or makeup drawer, and get ready to restock. You're going to love these new drugstore beauty products.