There are so many big beauty trends right now: Gel nail polish, liquid lipsticks, cleansing oils, face masks, highlighters -- the list goes on and on. And there are hundreds of different products that fall into each category.

This month, many of the best new beauty products follow these beauty trends -- but with a twist. (The gel polish is a DIY version that requires no light. The liquid lipstick is balmy and leaves behind a pretty stain.) And because many of these trends have been around for a while, the products are getting even cooler. The best new beauty products hitting store shelves in July 2016 are some of the most innovative I've seen in their respective categories. Get your credit card ready because if you haven't tried these trends before, now is the time.