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10 New Beauty Products to Scoop Up at the Drugstore This January

Next time you're buying toilet paper, toss some of these awesome new drugstore beauty buys in your basket, too
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In-Shower Hair Color
I'm not blonde, nor do I have any desire to go blonde. But I was so impressed by the new John Frieda Sheer Blonde Go Blonder In-Shower Lightening Treatment, $9.99, I couldn't wait to write about it. As the name suggests, it's hair color you use in the shower to brighten your blonde a shade or help hide roots. It contains a peroxide based lightener and a toner in one tube -- no annoying mixing bowl -- and all you have to do is work it into your hair before you shampoo, leave it on for five minutes, then rinse it out. The results are subtle, but you'll definitely be blonder, allowing you to postpone your next salon visit by a few weeks.

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Lip Balm or Toy? You Decide
This little blue Stitch (Lip Smacker Tsum Tsum Stitch Blueberry Wave, $5.99) has been sitting on my desk for the last month. Whenever I'm stressed, I pick him up, and he makes me smile. And whenever my lips feel dry, I apply the balm located in his tummy, which tastes like blueberry cereal and childhood. I'm not sure what a Tsum Tsum is, but apparently this lip balm will give you cred with the grade-school set.

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Toothpaste of the Future
I'm marginally obsessive about my teeth. I floss. I use a Sonicare. I even enjoy going to the dentist. So it's probably not surprising that I'm excited (like post-it-on-every-social-media-platform-level excited) about this new toothpaste. (Stay with me! You will be, too.) Plaque HD Toothpaste, $20, doesn't just clean and whiten your teeth. It contains a special plant extract that turns the plaque on your teeth and in your mouth a bright blue-green color. After you brush, you spit out the excess toothpaste and smile at yourself in the mirror. Every spot you missed is illuminated -- it's magic. You brush those spots and -- tada! -- you're done, and you know you've thoroughly cleaned every crevice. If you're an obsessive compulsive brusher like me, this will be your favorite new addition to your teeth cleaning routine.

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Hairspray for Hairspray Haters
I have a love-hate relationship with hairspray. I appreciate a bit of hold, but I can't stand a heavy, sticky formula, and I cringe at the thought of an alcohol-packed spray drying out my already dry hair. (Aerosols have to have alcohol to propel the spray. And don't even get me started on non-aerosol formulas, which inevitably leave me with patches of crunchy hair.)

Pantene Pro-V Air Spray Alcohol Free Hairspray, $6.99, is the first alcohol-free aerosol spray. The scientists at Pantene figured out a way to make the spray work with only water, which sounds like it would wet your hair, but it doesn't. Instead, you get a superlight mist of hairspray with just the right amount of hold and a really pretty smell (goodbye hold-your-breath alcohol stench).

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Lipstick Natural Enough to Eat
The average woman eats 100 pounds of lipstick every year. Actually, I made up that number, but it's true that we ingest a lot of what we put on our lips. With that in mind, I find myself reaching for my Burt's Bees Lipstick, $8.99, which is made with delicious-sounding ingredients like raspberry seed oil and moringa oil. There are 14 look-good-on-everyone shades, and the formula is incredibly moisturizing with plenty of pigment. I'm also a sucker for the recyclable honeycomb packaging, which weighs less than a penny (again, an exaggeration, but you get the point) -- seriously lightening the load of my makeup bag.

January is a big month for new beauty products -- and that's especially true at your local drugstore. After the stocking stuffers move over to the clearance aisle, the beauty section is restocked with a bevy of new beauty buys.

From the cutest lip balm you've ever seen to a fascinating new innovation in at-home hair color, these new beauty products are anything but basic. And at drugstore prices, you can afford to buy them all.
BY DAWN DAVIS | JAN 1, 2016 | SHARES
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