Rhode is the ninth most popular celebrity beauty brand, with a beauty score of 64.04 out of 100. Hailey Bieber launched Rhode in the US in June 2022 and later launched in the UK. The viral skincare line includes products designed to be simple yet effective. Rhode has 427 million views on TikToks posted with the brand's hashtag, the sixth highest amount out of any brand.
Goop is the tenth most popular celebrity beauty brand, with an overall beauty score of 61.98 out of 100. Goop was first launched in September 2008 and started as a weekly newsletter covering lifestyle and beauty. It has since transformed into a beauty brand selling makeup, skincare, supplements, and other products. Goop is the seventh most searched-for celebrity beauty brand, with an average global monthly search volume of 145,000. The brand's Instagram following is currently 1.8 million, ranking 9th out of 23. On TikTok, the hashtag goop has 5,812 posts and 108 million yearly views — the 11th highest of any brand.
