The name Almay gave to its newest lipstick line, Butter Kiss, is highly indicative of the level of hydration you'll experience with one swipe. It's formulated with squalane, jojoba seed oil and coconut oil for high-shine and high-moisture. It's available in 12 shades.
For a demi-matte finish that boosts lip hydration, swipe on Milk Makeup's Lip Color. It's formulated with rich shea butter, coconut oil and grapeseed oil that sinks into lips for a non-flaky, hydrated, soft matte finish. The brand just expanded the line to include three new shades, including Skillz, Hype and Deuces.
At the center of Winky Lux's Purrfect Pout Lipstick, you'll find an adorable embedded kitty cat. The lipstick itself comes in four colors and is made with jojoba oil to hydrate and vitamin E to nourish your lips. The effect is a sheer wash of flattering color and, obviously, lots of oohs and ahhs every time you open it up to apply.
If you're unfamiliar with Kosas, now is a great time to acquaint yourself. The brand's just-launched Weightless Lip Color Lipstick is a luxe formulation with vitamin-rich jojoba oil, antioxidant rosehip oil and super hydrating mango seed butter. Each of the eight shades promises impressive color payoff and staying power.
Inc.redible Jelly Shot Heart Lip Quencher is more balm than lipstick. It comes in three hues, including peach-gold, red and iridescent violet. You can wear them alone, but they make a fab glossy top coat over a matte lipstick too.
