Putting on makeup just to look like you're not wearing any seems a little counterintuitive. But it only takes a glance at the Instagram accounts of supermodels like Gigi Hadid or the runways at NYFW to see why the no-makeup makeup trend is here to stay. It's all about enhancing your natural beauty in subtle, but noticeable, ways.
But achieving Beyoncé-levels of #wokeuplikethis takes a bit of work. There's just as much technique to mastering born-this-way beauty as there is to conquering liquid liner, and subtle makeup can be just as transformative as a graphic cat eye. But despite the effort no-makeup makeup takes, the end results are totally worth it.
So we got schooled on all the pro tips that go into creating a "naturally" flawless face from Bobbi Brown Education and Artistry Executive Diana Lenzion. Don't be alarmed by the sheer number of steps -- they're easy to master, and we've broken it down in GIF form. Get ready to put your best face forward.
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First, Here's What Actual No-Makeup Looks Like
This is me. Completely barefaced. I literally woke up like this. (Well, I did my hair for the purpose of this tutorial, but that doesn't count.)
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No-Makeup Makeup Step 1: #Flawless Starts With Prepped Skin
To cancel out the blue tones of my under-eye bags, Lendzion used a pink-y peach shade of Bobbi Brown Intensive Skin Serum Corrector, $40, a lightweight, eye-brightening pre-concealer. If you have dark circles, you don't want to skip this step. A peach-toned concealer will help neutralize dark circles.
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No-Makeup Makeup Step 3: Conceal and Highlight
Lendzion applied Bobbi Brown Creamy Concealer, $25, in a shade slightly lighter to my skin tone underneath my eyes, then blended it out and down toward my cheekbones to give a natural-looking highlight. She also applied it to my eyelids to make them look brighter and my eyes look more awake.
