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13 Makeup Artists You Should Be Following on Instagram for 2018

Freshen up your Instagram feed with some of the most inspiring beauty moguls around
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Kabuki
If you ever wondered who was behind Sarah Jessica Parker's look on "Sex and the City," it's this guy. Since then, Kabuki has worked his magic on everyone from Madonna and Lady Gaga to Rihanna and Selena Gomez. His Instagram page, which attracts 40,000+ followers, is filled to the brim with behind-the-scenes glimpses at his unique creations during New York Fashion Week, inspiring art that catches his eye (and serves as inspo for his upcoming looks) and a mix of his favorite beauty products.

Image via @kabukinyc

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Sona Gasparian
You might recognize this makeup artist from her YouTube channel, Simply Sona, which has over 740,000 subscribers. Her Instagram mirrors much of what you'll find on her channel, including step-by-step guided videos covering very achievable looks for pretty much any occasion. If you've ever battled pesky skin breakouts, Gasparian understands the struggle and dedicates much of her technique to covering up acne-prone skin. In addition to makeup tutorials, Gasparian likes to share her favorite skin care and makeup products via Instagram live, where she interacts with followers on a more intimate basis.

Image via @simplysona

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Wendy Rowe
As a consultant for Burberry's makeup range, followers can expect to find a lot of backstage photos from Burberry runway shows and campaign shoots on Wendy Rowe's Instagram feed, which also means top models, like It girls Cara Delevingne and Sienna Miller. Rowe posts everything herself, so it's a real and unfiltered view of her life as she chronicles her jet-setting experiences creating makeup looks on editorial shoots all over the world. In addition to makeup inspiration, Rowe also shares healthy food meals and recipes that she likes to cook and posts pictures of her industry friends and adorable dog #TeddyRowe.

Image via @wendyrowe

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Maki Ryoke
You can find a lot of Eastern cultural beauty philosophy behind the work of this Japan-born, New York-based makeup artist who specializes in high-fashion beauty. From behind-the-scenes outtakes from her work for Dolce & Gabbana's most recent campaign to stills of celebrities she beautifies in their luxe hotel rooms (Lily Allen, Selena Gomez, Nicole Kidman, Lily Collins and Amy Adams to name a few), you might lose track of time while scrolling through Ryoke's page. She also shares her beauty-from-within philosophy and how to approach beauty in your everyday life.

Image via @makiryoke

Followers flock to Kelly Hanna Thompson for more than her creative and candid makeup looks shot backstage at fashion shows. On the side, she does cake decorating and nail sets for drag queens. She's also a mom who likes to share a more personal side of life and how she's able to balance it as best she can. In her current role as director of Kryolan New York and Kryolan City Boston, Thompson is a big deal in the industry but she attributes almost all of her klout to Instagram itself. "Almost all my jobs come from IG — it's been a great way to connect with other artists, clients and students," she shares.

Image via @kellyswork

BY JENN SINRICH | FEB 23, 2018 | SHARES
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