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13 Makeup Artists You Should Be Following on Instagram for 2018

Freshen up your Instagram feed with some of the most inspiring beauty moguls around
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Sil Bruinsma
When he's not decorating runway models from New York to Paris, Sil Bruinsma posts an eclectic mix of everything he loves most on his Instagram feed — namely, art, fashion and makeup with a pop culture vibe. You won't see a carved out, airbrushed eyebrow or a face contoured beyond recognition on his page. Instead, you'll see inspiring montages of real people in their natural element. "I believe in showing yourself and highlighting what makes you special and dare to pull off looks that may not be the norm but tell you who they are," he tells TotalBeauty. "It's something I strongly believe in and it shows in my work, the people I collaborate with and the things I post." Inspiring? We think so.

Image via @silbruinsma1

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Janell Geason
This makeup artist started her career working in Minneapolis as a hairdresser, but after graduating from cosmetology school, she decided to further explore her interest in makeup as an art form. Geason now serves as Global Artistic Director for Aveda Makeup where she travels globally to teach young professionals in the industry. Most of her stunning creations make their way to her Instagram page, along with tips and tricks of the trade for pulling off everything from the simple everyday look to runway makeup and even editorial styling.

Image via @jgeason

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Maud Laceppe
If you have a thing for French accents and an abundance of European charm, you'll want to be sure to bookmark Maud Laceppe's Instagram page where you can find the inspiring makeup artist painting the faces of celebs like Emily Ratajkowski and Kate Upton. With just a quick glance at her feed, which contains over 1,400 posts, you can see why she's garnered such a following. "For me, Instagram is a bit of an addiction and it is definitely my guilty pleasure," she tells us. She uses it as a mood board for her life, both career and personal, and fills it with quotes and photos she finds inspiring. "You will see a lot of posts about my dog, but I cannot help it!"

Image via @maudlaceppe

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Rachel Goodwin
This bi-coastal makeup artist and director of pro artistry at NARS is known for her red carpet beauty. When she's not touching up her A-list clients, including Emma Stone, Diane Kruger and January Jones, she's sharing her creative journey and unique aesthetic and personality with her near-100k Instagram followers. Whether it's a sneak peek behind the scenes of a cover shoot or the inspiration behind a red carpet makeup look, Goodwin gives 'grammers a firsthand look at the inspirations and stories behind her work.

Image via @rachelgoodwinmakeup

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Kabuki
If you ever wondered who was behind Sarah Jessica Parker's look on "Sex and the City," it's this guy. Since then, Kabuki has worked his magic on everyone from Madonna and Lady Gaga to Rihanna and Selena Gomez. His Instagram page, which attracts 40,000+ followers, is filled to the brim with behind-the-scenes glimpses at his unique creations during New York Fashion Week, inspiring art that catches his eye (and serves as inspo for his upcoming looks) and a mix of his favorite beauty products.

Image via @kabukinyc

BY JENN SINRICH | FEB 23, 2018 | SHARES
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