When it comes to fresh beauty finds, Instagram is the place to find 'em. Not only do all your favorite brands have pages of their own, but the greatest makeup artists in the world, who pretty much rule the industry and call the shots when it comes to trends, are all over the social media platform. If you're a makeup lover and you're not following the feeds of these wildly talented beauty mavens, you might be missing out on some face time with your favorite celebrities or being first to know about the hottest launches from your top-shelf brands. Here are 13 makeup artists you shouldn't scroll past in 2018.
If you've traded in your contour kits for dewy highlighters and are in favor of hydrated, glowing skin, Katie Jane Hughes' Instagram feed will give you all the feels. You might even recognize the New York-based makeup artist, who originally hails from northwestern England, from Glossier ads intertwined into your feed. She's a big fan of the lit-from-within brand and features plenty of their products in her videos — both live and posted. In addition to glossy skin, Hughes loves a brilliant bold eye and a bright lip featuring a myriad of different colors, from cobalt blue to neon orange.
If you're craving backstage celebrity photos where you get to see the stars in a more casual and candid setting, head to Allan Avendano's page, which is chock-full of selfies with stars, from Gigi Hadid and Jenna Dewan Tatum to Sarah Hyland and Camila Cabello. But don't worry, he also includes finished looks featuring fun colors and his brilliant shadowing techniques. Along with the posts on his page, Avendano's IG stories are filled with these fun behind-the-scenes moments as well as hilarious karaoke sessions. Always good for a laugh, Avendano shares what it is like to be a makeup artist on the go and enjoying life to the fullest!
Meet the mastermind behind some of your fave beauty looks on celebs like Yvonne Orji, June Ambrose and Tia Mowry. She's a Brooklyn-bred, self-taught makeup artist who started her career working in retail at Macy's and quickly soared to the big leagues, working behind the scenes at fashion week and television sets. Follow if you're looking for techniques catered to multicultural beauty and appreciate a little uplifting and emotional prayer posts once in a while, too.
When he's not decorating runway models from New York to Paris, Sil Bruinsma posts an eclectic mix of everything he loves most on his Instagram feed — namely, art, fashion and makeup with a pop culture vibe. You won't see a carved out, airbrushed eyebrow or a face contoured beyond recognition on his page. Instead, you'll see inspiring montages of real people in their natural element. "I believe in showing yourself and highlighting what makes you special and dare to pull off looks that may not be the norm but tell you who they are," he tells TotalBeauty. "It's something I strongly believe in and it shows in my work, the people I collaborate with and the things I post." Inspiring? We think so.