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Look of the Day

The celebrity hairstyles, nails, and makeup we want now
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Look of the Day: Lucy Hale's Classic on a Budget

"Katy Keene" star Lucy Hale stunned at the Teen Choice Awards — with a full face of E.L.F. Cosmetics.

(Which, yes, basically means you can steal her whole look for a cool $60, if you're feeling ambitious.)

Makeup artist Kelsey Deenihan worked with the brand to create the look, starting with its Poreless Putty Primer, $8. She applied a thin layer of the Flawless Finish Foundation, $6, on top, and blended in a little 16HR Camo Concealer, $6, where needed.

For Hale's extra-vibrant cheeks, she used the Aqua Beauty Blush & Bronzer in Bronzed Violet, $6. She applied Wow Brow, $4, to groom brows and filled in sparse areas with the Ultra Precise Brow Pencil, $5.

As for the coppery eye, Deenihan used The New Classics Eyeshadow Palette, $14, selecting the Earth, Charmer and Beloved shades. She then added a little extra drama and oomph with three coats of Volume Plumping Mascara, $3.

And the piece de resistance? Well, for the red carpet, Hale wore the Moisturizing Lipstick in Red Carpet, $4, (appropriate, non?). For the ceremony itself, she switched to the Sheer Matte Liquid Lipstick in Pink Peony, $4, which Deenihan loves for its transfer-proof, nourishing formula.

Image via @kdeenihan



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Look of the Day: Cardi B's High-Key Glam
In addition to all the moon man trophies Cardi B picked up at the VMAs, we think it's safe to say that she also won the red carpet. She debuted a pixie cut, rocked a gorgeous fuchsia velvet gown and topped it all off with a truly fabulous makeup look (and those giant emerald earrings, of course).

Created by makeup artist Erika La Pearl for Pat McGrath Labs, the beauty look was about as glam as they come. La Pearl used shades from the soon-to-be launched Mothership V: Bronze Seduction, $125, as well as the Mthrshp Subversive: La Vie En Rose, $55. She created the dramatic smoky eye by using the color Purple Reign (which she then blended out with Euphoria). She applied a dramatic swath of Xtreme Auberine to create the winged shape and a touch of VR Fire Opal as the highlight on Cardi's inner corners, adding the finishing touch with a healthy swipe of Perma Precision Liquid Eyeliner, $28.

For a pop of neutral color on the lips, La Pearl used the new Lip Fetish: Sheer Color Balm in Flesh 3, $38, (which will launch in mid-September); also swiping on Skin Fetish: Highlighter + Balm Duo in Bronze, to accentuate Cardi's cheekbones.

And there you have it — certainly a makeup look for the books, eh?

Image via Getty

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Look of the Day: Zendaya's Beachy Waves

With a dagger-sharp, slicked-back side-part adorning her crown and beachy waves cascading down her back, Zendaya's latest look was like a mullet in the best way possible: business in the front and party in the back, that is to say.

"Whenever I'm doing Zendaya's hair, it's always a collaborative effort between her, her stylist Law Roach, and myself," explained Unilever Hair Expert Ursula Stephen. "After seeing her killer leather dress, we decided on a slick look with a deep side part. We had to add our own twist by keeping her natural texture in the back."

Stephen started off by prepping Zendaya's damp hair with a dollop of Suave Professionals Avocado & Olive Oil Smoothing Leave-In Conditioning Cream, $2.94, following it up with a healthy spritz of Dove Style+Care Smooth & Shine Heat Protection Spray, $3.89.

Next, she created that dramatic side part, working gel in from the roots to mid-length, with care to coat each strand. She then locked the style in by using the GHD Air Hair Dryer, $199, with the concentrator nozzle.

As for the waves, she added another spritz of the Dove heat protection spray to help revive Zendaya's curls, then went in with the dryer again (this time with the GHD Air Diffuser attachment, $30). To top things up, she smoothed on Tresemme Keratin Smooth Shine Serum, $5.99, onto the crown, while spritzing with Tresemme Compressed Micro-Mist Hair Spray Hold Level 2, $4.89, all over for extra hold.

Image via Getty



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Look of the Day: Rihanna's Fenty Beauty Fabulousness

Rihanna rocked a full face of Fenty Beauty at the "Ocean's 8" premiere... including a special sneak peek of unannounced new launches from the brand. Her makeup look, created by Fenty Beauty Global Makeup Artist Priscilla Ono, was basically a work of art, especially as paired with her architectural purple gown and heist-worthy earrings.

Ono started with a base of Fenty Beauty Pro Filt'r Instant Retouch Primer, $32, following up with Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 340, $34. She went in with Fenty Beauty Match Stix Matte Skinstick in Peach, $25, to conceal, then created a flawless contour with another Match Stix, this time in the shade Mocha. As for that stunning blush/highlight effect, Ono used the popular Fenty Beauty Killawatt Freestyle Highlighter in Moscow Mule/Ginger Binge, $34, and swept it all the way up to the temples. Finally, she dusted a bit of Fenty Beauty Invisimatte Blotting Powder, $32, onto the T-zone for shine control.

No word yet on the matching metallic purple pigment on her eyes and lips, but word on the street is, Rihanna was wearing all Fenty Beauty — and it certainly wouldn't be the first time she secretly debuted a new product on the red carpet.

Image via Getty



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Look of the Day: Kim Kardashian West's Monochromatic Glam

Kim Kardashian West looked amazing when she snagged her award for top influencer at last night's CFDA Awards. Longtime collaborator Mario Dedivanovic created the gorgeous makeup look using almost exclusively KKW Beauty products, describing it as classic "Kim K Glam."

After prepping her skin with a few Rodial favorites, Dedivanovic applied KKW Beauty Conceal Bake and Brighten Kit in Shade 7, $80, setting it with KKW Beauty Baking Powder in Bake 2, $18. He then got to work creating that famous contour using KKW Beauty Creme Contour & Highlight Kit in Medium I and II, $48, contrasting with some glow from the new KKW Beauty Highlighter Palette in Palette I, $44. For her brows, he used the Anastasia Beverly Hills Brow Wiz in Medium Brown, $21.

Guess which palette Dedivanovic used to create the scene-stealing glossy eye look with? Why, the KKW x Mario Palette, $44, of course. He added the shade Loyalty to create definition at the lash line, also mixing the shade with Armenia all over the lid. For a finishing touch, he topped it off with a touch of KKW x Mario Gloss in Supernude, $18, to give it that ultra-shiny look. Finally, he created her lip look by using the KKW Beauty Lip Liner in Nude 2, $12, topped with a coat of the KKW Beauty Creme Lipstick in Nude 2, $18.

Now, onto that epic high pony (teased to perfection by celebrity hairstylist Chris McMillan): After prepping damp hair with Color Wow Brass Banned Correct & Perfect Mousse for Dark Hair, $24, he blow dried with a diffuser to enhance her texture. He then topped her strands off with Color Wow Pop & Lock Gloss Treatment, $20, and went in to add some defined waves by wrapping random sections of hair around the GHD Curve Classic Curl Iron, $199.

Image via Getty



BY TOTAL BEAUTY | DEC 17, 2019 | SHARES
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