I've fallen in love again — this time with Korean beauty brand Sulwhasoo. I'm far from alone in that respect — it is, after all, one of the best-loved brands overseas. Even here it's got quite the cult following: A quick scroll through the AsianBeauty subreddit will turn up rave review after rave review. It's also popular with the influencer set; earning accolades from Korean skin care experts like Jude Chao of Fifty Shades of Snail.
Suffice it to say, there's a lot of hype surrounding the brand — and that hype is earned. One of the things that makes it so popular? Its focus on natural ingredients. You're not going to find harsh chemicals here: Everything is soothing and nourishing (it's the type of stuff that's perfect for rehabbing skin after a breakout). And boy will your skin glow.
Now, fair warning, the price point is on the higher side — but if you've been looking to treat yourself (or a well-deserving friend or loved one), read on for a sampling of our favorite must-haves from the brand.
Image via @sulwhasoo.official
With its strong ginseng scent and thick, hydrating texture, you immediately know you're in for a treat with this serum. I used it on dry, slightly irritated skin and woke up to a complexion that was noticeably soothed (not to mention extra dewy).
I've sung the praises of this unconventional sheet mask more than once, but you know what? It's just that good. Instead of your standard cotton, this one's made out of a netting that holds an impressive amount of serum. Your skin feels happier instantly.
This anti-aging emulsion is designed to strengthen and hydrate your complexion and boy, does it do a good job. Textured almost like a light lotion, it pats nicely into your skin, acting as the perfect prep for your moisturizer.
My skin has been extra dry and reactive this winter, so I've been cutting back on my foundation usage. Instead, I've been using this cushion BB cream and it's definitely been an upgrade. In addition to offering a surprising amount of coverage for such a lightweight formula, it also happens to be hydrating — and after using it consistently for the past few weeks, I've noticed an overall calming effect on my reactive complexion.
