It's fitting that in the midst of the logomania fashion craze, the king of branding, Karl Lagerfeld, has teamed up with ModelCo for a makeup line inspired by — what else — himself. Full of his iconic silhouette and, of course, Choupette, the limited-edition color collection launches today exclusively at Nordstrom and Nordstrom.com. Not familiar with ModelCo? If you've ever seen a heated eyelash curler or a mirrored LED light lip gloss, it has likely been or been inspired by the innovative Australian beauty brand known for creating a number of first-to-market innovations.

"Each product carries ModelCo's signature innovative design and the result is a tightly edited, collectible range of über cool, on-trend beauty products suitable for all skin types," brand founder Shelley Sullivan told theFashionSpot. "The Karl Lagerfeld + ModelCo collection is a fusion of fashion and beauty and the color palette mimics the trends and colorways that are in fashion at the moment. We also added in some of ModelCo's cult-favorite beauty products, such as the Turbo Lashwand Heated Eyelash Curler, Fibre Lash Brush-On False Lashes and Lip Lights."

Just how involved with the collection was Lagerfeld? Sullivan says he oversaw the design of the collection. "I was impressed with his take on popular culture; he really has his finger on the pulse of what's hot. His team was incredible to work with, very creative, fashion-forward and made the creation of the product range a dream," she said.

Check out the entire collection ahead, launching today at Nordstrom.com.

Image via ModelCo

This article originally appeared on TheFashionSpot.com

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