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Move Over K-beauty, J-beauty Is the New Thing

Beauty is turning Japanese, we really think so.
From Japan's number one professional skin care company comes this new line, which uses ostrich egg yolk (stay with us here). It contains natural proteins found in the egg yolk that help fight against skin-damaging bacteria, pollutants and enzymes. This essence, a popular Asian product category (think of it as a souped-up serum) not only contains those anti-aging proteins, it also helps brighten dull skin.

This Japanese indie brand recently made its stateside debut with a range of haircare products that focus on scalp health (because after all, the skin on your head needs the same TLC as the rest of your skin). In this sudser, antioxidant-rich grape stem cells protect the scalp from damage, while pearl extract adds shine and luster to your hair with every wash. Bonus points for the super chic packaging.

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Tatcha The Silk Canvas, $52
Inspired by Japanese Geishas who start their makeup routine with a thin layer of wax (yes, wax) to create a flawless base, this primer straddles the line between skin care and makeup. True to its name, thin layers of silk hold in moisture, while silk powder creates a subtle blurring effect to camouflage pores, wrinkles and anything else you don't want showing. As if that weren't enough, there are also three unique Japanese ingredients, a super pure form of green tea, Japanese sea algae, and a nourishing rice, to further up the complexion perfection factor.

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DHC Deep Cleansing Oil, $28
Way back before any type of Asian beauty was even a thing in the U.S., this cleansing oil from Japanese brand DHC was killing the game. The cult-classic (one bottle is sold every 10 seconds worldwide!) is olive oil-based to quickly and easily remove even waterproof makeup, yet it's so hydrating and soothing that you'll want to use it even when you're bare-faced.

Gel moisturizers are another J-beauty mainstay, packing heavy hydration into a lightweight texture that never feels greasy or heavy. This formula does just that, thanks to a blend of three different types of hyaluronic acid that deliver long-lasting moisture throughout all the different levels of your skin. Oh, and did we mention that you can also get it Target? Cause you can. For less than $18.

BY MELANIE RUD CHADWICK | MAR 12, 2018 | SHARES
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