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8 Indie Beauty Brands That Want to Be the Next Glossier

Indie beauty brands are making their way to the forefront — and we want to try them all
Meet your new favorite ultra-gentle, plant-based skin care line started by sensitive skin struggler Johanna Peet. The line was formulated to be simple, calming and help to restore the skin's natural health. To make that happen, Peet made sure that no matter what, her formulas would be free of parabens, sulfates, phthalates, PEGs, phenoxyethanol, silicones or petroleum. Aside from harmful ingredients, the skin care products are also free of other harsh actives that can irritate sensitive skin, like fragrances and potent extracts.

Image via @peetrivko

There are many topics that women are hesitant to talk about in public and Mega Babe is out to break the taboos, thanks to incredible products, encouraging social media posts and hella cute packaging. The line was born to solve many unsexy issues that women deal with, like thigh chafing, body odor, boob sweat and sweaty vaginas. The simple, non-toxic brand offers creative, unique and much-needed products like Thigh Rescue, an anti-chafe stick, Bust Dust, an anti-boob sweat spray, Rosy Pits, a deodorant, and Megafresh Wipes, pH-balancing care-down-there cleansing cloths.

Image via @megababe

Launched in 2012 by celebrity makeup artist Rosie Jane Johnston, this simple beauty line makes life just that: simple. Johnston curated and created a collection of the perfect fragrance and beauty products that can be used in multiple ways. All her products are actually hand-mixed, which is something you don't see much these days. Johnston uses essential oils, absolutes and nature identicals to make sure you're getting clean, safe and eco-friendly beauty.

Image via @byrosiejane

Founder of Lawless Beauty, Annie Lawless, created the brand after being diagnosed with celiac disease at a young age. After years of suffering from multiple symptoms, she came to the life-altering conclusion that what you put in your body — even on the skin — directly correlates with how you look and feel. She created the line, now containing a foundation and lip products, without ingredients that can be harmful to the body. There is even a section on the website called "Always Free of This BS" detailing all the bad-for-you ingredients the brand doesn't use in its products.

Image via @lawless

Many beauty products these days are marketed to be used for only one task simply because the brands want you to purchase multiple products to keep sales up, but not Meant Simply. This multipurpose brand features body care products that can be used essentially anywhere and everywhere, keeping your routine simpler than ever. Founder and self-proclaimed "OG Minimalist" Lindsay Knaak-Stuart set out to make natural, organic, yet still powerful and effective products like The Do-All Wash, a shampoo, body wash and facial cleanser, and The Absolute Balm, a topical salve or hydrating oil for the face/body/hair.

Image via @meantsimply

BY KRISTEN BOUSQUET | JUL 25, 2018 | SHARES
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