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16 Cool New Indie Brands You've Never Heard Of

You'll thank us later
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Smoothie Beauty
Smoothie Beauty is going to make the busy gal's life SO much easier. They basically created their brand for the girls who see all the amazing DIY beauty recipes on Pinterest but don't have the time or energy to create them. With ingredients that are sourced locally and truly do good for your skin, Smoothie Beauty is the DIY natural gal's dream come true. When you don't know where to start, we recommend trying their Discovery Package.

Try this first: Smoothie Beauty Discovery Package, $85

Buy now

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Meant
Any busy-as-hell lady will appreciate Meant for their multitasking products that are meant to make life easy. For example, their shampoo doubles as a body wash, and their best-selling balm can be used from head to toe for serious hydration. Aside from great products, their philosophy is also incredible: They made the unisex line from natural, pure ingredients that are sourced responsibly.

Try this first: Meant The Absolute Balm, $45

Buy now

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Allies of Skin
With the goal of creating smart, effective products using potent antioxidant and nutrients, Allies of Skin was born. This luxury skin-care company creates every product to keep up with our busy lives. Their products are quick, very effective and easy, making you actually want to use them. The craziest (read: coolest) thing about Allies is that their entire range is adaptogenic, meaning "each product actually works synergistically with your skin to adapt their function according to your specific needs." Yes, we're serious.

Try this first: Allies of Skin Promise Keeper Blemish Facial, $159

Buy now

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A Complete
Founded by Angelica Fuentes, one of Latin America's most prominent businesswomen and philanthropists, this skin-care company screams lady power. It was created by strong women for strong women, and we couldn't be more behind this philosophy. This full range of skincare products will treat anything from anti-aging to hyperpigmentation -- sometimes even from within (see the beauty supplements below).

Try this first: A Complete Premium Beauty Concentrate for Skin Care, $34

Buy now

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Ranavat Botanics
If you're one of those people who goes bananas for beautiful packaging, just click "Buy Now" right this second. This luxurious brand offers hand-crafted Masques and Toniques (note the fancy spelling) that were inspired by Indian royalty. Not only do they sell products, they also sell an experience. Each mask represents one ritual that will truly make you feel like the queen you are.

Try this first: Ranavat Botanics Flawless Veil Illuminating Masque, $65

Buy now

BY KRISTEN BOUSQUET | NOV 10, 2017 | SHARES
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