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16 Cool New Indie Brands You've Never Heard Of

You'll thank us later
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Dope Naturally
Sylwia Wiesenberg, the founder of Dope Naturally, is an avid fitness and health enthusiast who firmly believes in the power of ingredients that are pure and will help us look dope even as we age. Her focus is creating products that are made with the highest quality, pure, organic ingredients. Right now, the brand has three plant-based powders that will work from the inside out to make your skin look and feel it's best.

Try this first: Dope Naturally Melonaid Protein Powder, $45

Buy now

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Haleys Beauty
Great for any and all skin types, Haleys Beauty creates makeup with beautiful ingredients that won't irritate the skin -- something your complexion will thank you for. These cosmetics are packed to the brim with vitamins, botanical extracts and antioxidants making your skin actually look better after you wash it off.

Try this first: Haleys Beauty Re:Set Liquid Matte Foundation, $22

Buy now

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Girl Undiscovered
The brainchild of three besties, Girl Undiscovered started when the ladies were looking for ethical products with amazing ingredients when one of their daughters was experiencing skin problems. After discovering this gap in the market, they created the brand to answer their problems. The company now connects with small, grassroots economies and works alongside these beautiful people to create beautiful products.

Try this first: Girl Undiscovered Stumbled Across Paradise Face Mask, $31

Buy now

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Smoothie Beauty
Smoothie Beauty is going to make the busy gal's life SO much easier. They basically created their brand for the girls who see all the amazing DIY beauty recipes on Pinterest but don't have the time or energy to create them. With ingredients that are sourced locally and truly do good for your skin, Smoothie Beauty is the DIY natural gal's dream come true. When you don't know where to start, we recommend trying their Discovery Package.

Try this first: Smoothie Beauty Discovery Package, $85

Buy now

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Meant
Any busy-as-hell lady will appreciate Meant for their multitasking products that are meant to make life easy. For example, their shampoo doubles as a body wash, and their best-selling balm can be used from head to toe for serious hydration. Aside from great products, their philosophy is also incredible: They made the unisex line from natural, pure ingredients that are sourced responsibly.

Try this first: Meant The Absolute Balm, $45

Buy now

BY KRISTEN BOUSQUET | NOV 10, 2017 | SHARES
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