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16 Cool New Indie Brands You've Never Heard Of

You'll thank us later
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Complex Beauty
Maybe one of the most inspiring beauty brands, we love Complex because it's all about feel-good beauty. Their motto is "Look good. Feel great. Spread love." This brand promises to never adhere to society's standards and make you feel and look good on the inside as well as the outside. The toxin-free brand offers a range of products from masks (that are truly phenomenal) to mists that make your skin glow for the entire day.

Try this first: Complex Beauty Smooth Operator Antioxidant Mask, $35

Buy now

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The Buff
Easily one of the most Instagrammable indie beauty brands, The Buff specializes in face and body oils that will truly change the way your skin looks and feels. Looking at the fact that most beauty products are one-size-fits-all, founder Jasmine Garnsworthy set out to change that. After buying the product, you'll be asked a series of questions that your mixologist will use to create the perfect facial or body oil for you.

Try this first: The Buff Customized Face Oil, $40

Buy now

BY KRISTEN BOUSQUET | NOV 10, 2017 | SHARES
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