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16 Cool New Indie Brands You've Never Heard Of

You'll thank us later
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Allies of Skin
With the goal of creating smart, effective products using potent antioxidant and nutrients, Allies of Skin was born. This luxury skin-care company creates every product to keep up with our busy lives. Their products are quick, very effective and easy, making you actually want to use them. The craziest (read: coolest) thing about Allies is that their entire range is adaptogenic, meaning "each product actually works synergistically with your skin to adapt their function according to your specific needs." Yes, we're serious.

Try this first: Allies of Skin Promise Keeper Blemish Facial, $159

Buy now

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A Complete
Founded by Angelica Fuentes, one of Latin America's most prominent businesswomen and philanthropists, this skin-care company screams lady power. It was created by strong women for strong women, and we couldn't be more behind this philosophy. This full range of skincare products will treat anything from anti-aging to hyperpigmentation -- sometimes even from within (see the beauty supplements below).

Try this first: A Complete Premium Beauty Concentrate for Skin Care, $34

Buy now

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Ranavat Botanics
If you're one of those people who goes bananas for beautiful packaging, just click "Buy Now" right this second. This luxurious brand offers hand-crafted Masques and Toniques (note the fancy spelling) that were inspired by Indian royalty. Not only do they sell products, they also sell an experience. Each mask represents one ritual that will truly make you feel like the queen you are.

Try this first: Ranavat Botanics Flawless Veil Illuminating Masque, $65

Buy now

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Mint Skin
This millennial-loving beauty brand found that natural ingredients like rosehip oil worked on their skin problems, so they went ahead and created products featuring those ingredients for a price that anyone will love. Their non-toxic, cruelty-free products are made in Sydney, Australia using only the best additives to make your skin glow.

Try this first: Mint Skin Rosa Hydration Oil, $22

Buy now

All luxury gals gather 'round, because Josephine Cosmetics literally is as couture as cosmetics gets. This is the type of stuff you want to flood your Instagram feed with. This organic beauty line features extravagant skin-care rituals, earth-friendly ingredients, and the downtown cool vibes we all want. Can't you just picture their Wholy Water on your nightstand?

Try this first: Josephine Cosmetics Wholy Water Organic Facial Toner, $66

Buy now

BY KRISTEN BOUSQUET | NOV 10, 2017 | SHARES
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