The key to maintenance is going back in for regular touch-ups on the color and having your colorist create a custom color-depositing mask with the hue they’ve created for you – Davines Nounou Hair Mask, $36, is a great option for the base. Bodt also advises having a plan for how long you want to commit to such an extreme color choice for the long-term health of your hair. “If it’s just for a month or three, great, but have a long-range plan of where you see this look evolving. It does take a lot out of your hair. That’s why celebrities wear wigs.”