Red is the hardest hair color to maintain, so be ready to dedicate yourself to regimented use of color-depositing products like an intensive hair mask used once a week to keep color bold. “You can make your own color conditioner for maintenance,” she advises. “You can get a good nourishing deep conditioner and then mix in a hue like Manic Panic Electric Tiger Lily, $13.99, until you get the right tone. Test the mixture on a little piece of your hair (somewhere in the back where no one will see it) and keep mixing until you get the right hue. That’s your color mask: super easy.”
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Bodt recommends going to a professional but if you’re going to do it at home, do it right. “Look, in a pinch if you needed to paint a few pieces around your face, absolutely go for it. Section off areas you want to paint, base your hairline so you don’t get bleach in your eye, and be really careful. If you’re just adding some face-framing highlights, just rinse it as it’s done: don’t get too experimental.” She likes the Madison Reed Light Works Balayage Highlights Kit, $44.95.
Your greatest enemy? Heat damage. “Hair that’s been highlighted is pretty sensitive, so usually when people come in with damage it’s because of these insane hot tools,” Bodt cautions. “Hair that’s been previously lightened doesn’t need high heat when styling; medium heat will do the trick. Also, use a heat protectant like Kerastase Nutritive Nectar Thermique Blow Dry Primer, $37. You want to put a barrier between your highlighted hair and that high heat.” She also recommends sleeping on a silk or satin pillowcase to reduce friction on sensitive hair and to avoid using metal brushes when heat styling, they heat up too fast.
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