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8 Fragrance Trends Experts Say Will Be Big in 2018

Here are eight eye-opening perfume trends experts say to keep an eye on this year
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Sparkling citruses are popular notes this season
Although citrus is practically a spring fragrance mainstay, Scenterprises CEO Sue Phillips says that citruses will get brighter and more sparkling this year, as uplifting notes of lemon, lime, bergamot, neroli (the fragrant flowers of the bitter orange tree) and grapefruit are gaining traction. Citrus blends with earthy notes (think grass or moss) are also buzzworthy this spring, as Phillips says it helps gives a fragrance a sexy and unique finish. "There is nothing that reflects the scent of spring more than the invigorating, fresh, sprightly wake-up, sporty, crisp, natural, newly mown fresh-cut grass and the lovely scent of spring blossoms, after rain," she says.

To give your citruses a major twist this spring, try indulging in Sue Phillips Sparkling Citrus Perfume, $75-$125, as it delivers a vibrant spin on the usual go-to fragrances of springtime.



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Lighter florals will begin to emerge
Roses, lilies and gardenias may be some of the most popular notes in spring perfumes but this year, expect florals to become lighter, as perfumers like Mark Crames feel that floral scents are becoming greener and bolder than before. "We see 2018 being about light florals, but not as transparent as the past few years," explains Crames, CEO of Demeter Fragrance Library. "The olfactory statements are slightly bolder and greener, and filled with more energy and life."

To keep your florals soft yet exotic this spring, Crames recommends opting for scents like Demeter Soft Tuberose, $21 (available this March) which keeps things unexpected with added notes of jasmine and orange blossom.



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Gender neutral fragrances will continue to trend
As conversations about gender equality continue, perfumers like Erika Shumate, CEO and co-founder of Pinrose, say that this theme will also carry over to the realm of fragrances, in the form of unisex scents. "Over the past year, we've seen the market pushing what has been gender-normatively deemed as more male notes — wood, lavender and citrus blends," she says. "I see this trend continuing this spring and into fall as well."

To bring both masculine and feminine notes to your signature fragrance this spring, Shumate recommends Pinrose Lil Dipper, $65, as it tops traditionally male notes with an irresistible (and not to mention feminine) peony note.



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Indie perfumes are still leading the pack
Scentbird co-founder Mariya Nurislamova says indie perfumers are still leading the way as they offer exotic scent experiences in comparison to department store counterparts. "Perfume lovers are still discovering the wide-open palates and bold choices in niche indie lines," she says. "Luxury stores are offering more and more niche lines at their perfume counters and the major designer lines are now in the habit of offering more artisanal releases mixed in with their flagship fragrances."

For a unique fragrance experience you won't forget, Nurislamova recommends investing in rare perfumes like Mystic Pearl by Raw Spirit, $40-$90, which treats your senses to real South Sea pearls, an element that's rarely seen in fragrances.



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Personalization is key
With beauty companies taking the customizable beauty movement to a whole new level through personalized shampoos and skin care products, fragrance companies are now getting in on the action, incorporating elements inside fragrances that are unique to each customer. "Lines that blend in the client's own personal body chemistry to complete the fragrance profile will continue to gain interest," Nurislamova says. "Subscription services like Scentbird are also becoming the norm rather than the exception for first-time perfume buyers."

To find a fragrance that truly takes the personalization concept to heart, Nurislamova suggests solid perfumes like the Glossier You Perfume Solid, $22, which delivers a unique and mysterious scent experience that smells different on each user.



BY COURTNEY LEIVA | MAR 6, 2018 | SHARES
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