With a balanced blend of cool pink and violet tones, this classic mauve is as textbook as it gets -- and that's a good thing, because what better way to wade into the trend than with a lip color that's practically the definition of it?
This gorgeous shade is so wearable, it may as well be called a neutral -- plus, a soft, understated lip color like this one is a match made in heaven for more dramatic eye makeup.
If a purple-leaning mauve is what you're after, reach for this budge-proof matte formula -- another testament in the case for crowning mauve "the new neutral" for fall.