Matte brown can be seriously modern, too: A swipe of this lightweight, longwear liquid formula is all it takes to land the lush, Kylie Jenner-inspired lip look you've seen all over Instagram.
If delving all the way into the brown-out trend feels a little too much like a bold statement for you, the soft, flattering dash of rosy pink in this lipstick puts an easier-to-wear spin on things.
So about that whole '90s redux: its beauty influence is here to stay. If you haven't warmed up to mauve just yet, now would be the time, since it's on track to replace standard pink lipsticks as we know them. The seriously underrated hue has suffered a bit of an identity crisis in the past (seriously, just search "mauve" in Google Images and see how many different colors come up), but the intersection of pink, purple, and beige is standing its ground -- and worming its way into our hearts for the long haul.
With a balanced blend of cool pink and violet tones, this classic mauve is as textbook as it gets -- and that's a good thing, because what better way to wade into the trend than with a lip color that's practically the definition of it?
This gorgeous shade is so wearable, it may as well be called a neutral -- plus, a soft, understated lip color like this one is a match made in heaven for more dramatic eye makeup.