This slick, hydrating liquid color is a lot like an Instagram filter for your (and everyone's) lips: Because the color is so neutral, and the finish so sheer, it blends with your natural lip color to add a little bit of something.
When in doubt, reach for a lip color named after your favorite supermodel. Believe it or not, this taupe shade in particular looks amazing -- and different -- on everybody. Practically foolproof.
It wasn't so long ago that we'd take a hard pass on brown lip color on the grounds that it was bor-ing. How wrong we were: The neutral standard is back and better than ever, thanks largely in part to the epic revival of all things '90s. No wonder it pairs so perfectly with a fall-ready flannel and a scowl as big as Angela Chase's high school.
Matte brown can be seriously modern, too: A swipe of this lightweight, longwear liquid formula is all it takes to land the lush, Kylie Jenner-inspired lip look you've seen all over Instagram.
