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17 New Drugstore Makeup Products You Definitely Want to Try This Fall

Champagne taste on a beer budget
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There's a certain joy to be found wandering up and down the beauty aisles at your local drugstore. It's a haven where everything is shiny and colorful — and most importantly, affordable. You can scoop up lipsticks that cost roughly the price of a latte, high-performing foundations that are priced comparably to your sandwich order at Subway — and the list goes on.

The only drawback? Well, there's so much turnover and new launches that it can be tough to keep up with all the top products. And that's where we've got your back: We've tested a sampling of the newest and best drugstore makeup launches and picked a few favorites — and they're all under $15. Keep reading to see the products we liked the most!

Image via @elfcosmetics



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Sleek Makeup Lip Shot Lip Gloss, $7.99

Consider this your new holy grail: It's ultra-glossy, boasts major color payoff and is long-wearing while still feeling lightweight and non-sticky. In other words? It's everything you could possibly ask for in a lip gloss (seriously, it's kind of a unicorn).

Buy now



With an impressive 40-shade range designed to suit a variety of undertones, finding your perfect color is a cinch with CoverGirl's latest foundation. You'll also enjoy the flawless full-coverage formula: It has a soft matte finish that feels comfortable and wears well over time.

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It's no secret that Revlon has some of the best drugstore lip products on the market (the Revlon Balm Stain, $9.49, has been one of our favorite lipsticks for years). This new formula is sheer yet pigmented, with a lightly glossy finish that's equal parts comfy and natural. The cushion applicator is also nice to use, providing just the right "kiss" of color — oh, and the light vanilla fragrance is divine.

Buy now



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L'Oreal Paris Voluminous Lash Paradise Eyeliner, $9.99

Fans of L'Oreal's popular Lash Paradise mascara are sure to make a new friend with this liquid liner from the line. It features a felt-tip brush that's just the right amount of flexibility and a formula with just the right amount of glide, which means application's a total breeze (even for liquid liner beginners).

Buy now



BY ROSIE NARASAKI | OCT 11, 2018 | SHARES
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