Year: 2015
The Concept: Gillette Venus' #UseYourAnd video challenges women to smash gender boundaries -- to play soccer and dance ballet, to fill your brain with books, to step outside the box and defy stereotypes. "One-dimensional labels limit your potential," reads the text at the end of the 90-second video. "Venus invites women everywhere to #UseYourAnd."
The Impact: Gillette's campaign works to make diversity and individuality beautiful -- to encourage women to own their uniqueness. But, it also tells us we still have to shave our legs. Is the campaign perfect? Maybe not. But is it better than the mannequin-legged razor ads of the past? We think so.
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Make Up For Ever "Be You"
Year: 2015
The Concept: Make Up For Ever's new "Be You" campaign features Andreja Pejic, the first-ever female transgender model to land a large cosmetics contract. The campaign begs women to be fearless -- to embrace transformation and live boldly and authentically.
The Impact: Casting a trans woman as the star of a major makeup campaign helps to redefine traditional standards of beauty in a big way. Pejic's confidence and boundary-pushing message show that we are all in a constant state of transition in our own way, and that self-acceptance sets the ultimate foundation for beauty.
