GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

Celeb Spokesperson Fails

Why oh why did they choose these stars to rep their products? We may never know
Photo 8/11
Worst: Brad Pitt for Chanel
We actually didn't hate this ad at the time -- mostly because it's always nice to stare at Brad Bitt -- but his campaign for Chanel No. 5 was pretty much universally panned. The way-too-serious black and white commercial features Pitt waxing poetic with gems like, "The world turns and we turn with it" and "Chanel No. 5. Inevitable." Um, what? It's no surprise SNL realized this thing was ripe fodder for a parody.

Photo 9/11
Best: Zooey Deschanel for Pantene
Pantene was super smart to nab Zooey Deschanel for their ads, because this girl has some amazingly awesome hair. Seriously, show me a split end. Find me a cowlick. Impossible. Her Pantene ads have that signature "adorkable" Deschanel-ness that we've come to know and love.

Photo 10/11
Remember this zit-zapping ad? We just don't really believe that Whitney Port needs to use this thing. In the commercial she has absolutely flawless skin as she "zaps away" her non-existent pimple. Well, yeah, of course a zit-zapper is going to work on someone who doesn't have any zits to zap. Click the pic to watch.

Photo 11/11
Best: Katy Perry for Proactive
We always wonder how Proactive talks so many celebrities into showing off their juicy, acne-filled "before" pictures. We're guessing a hefty paycheck is involved. Regardless, we like that celebs like Katy Perry sign on to endorse Proactive and reveal pictures of their acne, because it proves that these celebs aren't born with perfect skin.

The true sign you've "made it" as a celebrity? It's not your first red carpet walk (heck, I did that at a press event last week, and who am I?). Or when photos of you drinking Starbucks in your sweats land on the Internet (that's like 99 percent of my Instagram).

No, the real indication is when a big-name brand asks you to be the spokesperson of their new product or ad campaign (something that's just not happening for us "normals"). It's got to be exciting when you're picked -- well unless it's a Lisa Rinna/Poise Pads situation -- but that happy glow can fade fast if it's a bad match.

Being a celebrity spokesperson can be a pretty risky venture for both the celebs and the brands. Get a good pairing and you can boost the product and the star's status. Get a bad pairing and you could see a drop in sales, an embarrassing SNL spoof, or worse.

We can't always tell what beauty brands are thinking when they pick the celebrities they do, but we can take a look back through the years and judge our favorite and least favorite spokespeople. Check out our picks -- from the makeup brand that nailed it with an unlikely talk show host to a pairing that seems so obvious but was so, so wrong -- and weigh in on your favorites in the comments. And if you want more celebrity spokespeople fun, play our celebrity spokesperson match game.
BY SARAH CARRILLO, EMILY POPP | MAY 22, 2013 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2024 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.