Hero Product: Rock N' Roller Easy Eyeliner Ink, $24

Created by Jenny Frankel and her two daughters Taylor and Ally Frankel, Nudestix is one of those internationally popular brands you probably didn't realize was Canadian. The entire line is made with convenience in mind with an array of multifunctional and easy-to-use products that cut your makeup routine in half. Case in point: Its best-selling eyeliner ink. Whether you're an eyeliner pro or novice, the tool makes mastering the perfect winged liner a breeze as it allows you to easily control how thick or slim you draw on the line. The semi-matte and waterproof formula keeps it in place all day, so no worries about it smudging or messing up the rest of your eye look.

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