Because brown lipstick is bolder than a basic nude lip but less aggressive than a vampy oxblood lip, it's actually incredibly versatile. It can act as the perfect complement to a smoky or cat eye, yet still make a statement when worn with minimal makeup.
The trick to pulling off the brown lip trend, says M.A.C. Senior Artist John Stapleton, is choosing lipsticks with warm undertones. Orange- and red-based browns, he says, work well on all skin tones.
Here, 13 celebrities who nailed the brown lipstick look, and the lipsticks you need to copy them.
Gigi Hadid's Matte Brown Lip
Pro tip: Apply lip liner after applying lipstick, says celebrity makeup artist Mickey Williams. Once your lipstick is on, press your lips together to see where they overlap, and then go in with the lip liner. "If you line the lips last, it makes lips look more natural even with the richest of colors," she explains.
Image via @gigihadid
Kylie Jenner's Taupe Lipstick Look
Sarah Hyland's Shimmery Brown Lipstick
Zendaya's Warm Brown Lipstick
Williams notes that brown lipstick is more flattering than oxblood, the other '90s shade making a comeback. "Brown has so many more undertones and can actually read warm and sophisticated on lips," she explains. "Look for matte formulas that have some texture to them rather than dry stains to keep lips looking fresh."
Try Nyx Matte Lipstick, $6, in Maison, a matte, neutral brown shade. Williams also likes Lancome Rouge in Love Lipcolor, $22, in Cocoa Couture -- a rich, reddish brown.