Just when I thought I couldn't love Miranda Kerr any more, here comes Kora Organics. All the products are certified organic and fair trade. It's also vegan, and free from sulfates, parabens, and synthetic fragrances. Clean would be an understatement.
To hear Jessica Alba talk about The Honest Company is to get a lesson in responsible, eco-conscious living. She's a walking, talking encyclopedia of green, natural, and sustainable ingredients and products. In addition to spearheading a company that produces dozens of affordable, green products, she wrote a book on the subject ("The Honest Life: Living Naturally and True to You").
When model Josie Maran first created her Argan-centric line, no one had ever heard of infusing beauty products with the super-hydrating oil. Now it's everywhere. So is she a scientific genius or just the first one to lay claim to the trend? Every product Maran develops -- from blush to shampoo -- is a solid performer, not a disappointment in the bunch.
IMAN Cosmetics was created by supermodel Iman almost 20 years go, and it was the first makeup and skin care line specifically made for women of color. "It was more than foundations and powders; it was appealing to a deep psychological need that I think all black women needed at that time: To be told that they were beautiful, invited to sit at the cool table and courted in high style," Iman said in an interview with WWD about her line.
When the BB cream craze hit a few years ago, many brands launched with only one or two shades, which rarely worked for women with darker skin tones. Iman stepped in and brought six shades to the market, satisfying a serious demand yet again.
Just as Iman fills a void for women of color, Lauren Hutton's makeup line is specifically for women over 40. "We need different ways to put on makeup, and we need different products: What works for 20-year-olds just doesn't work for women over 42," says Hutton. The products are color-coded and easy to use. Hutton believes in natural makeup and gorgeous-looking skin (even if you have to fake that luminous glow), and her line helps women achieve exactly that.
