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It's Official: Millennial Pink Is the Most Popular Lipstick Shade

Think we've reached peak millennial pink? A new study shows the hue is the most popular color globally.
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Charlotte Tilbury Hot Lips in Liv It Up, $34
Charlotte Tilbury's Hot Lips collection is inspired by famous beauties rather than trending colors. That being said, Liv Tyler's shade falls into the millennial pink category thanks to its delicate ballet pink color. The product has a buildable finish and 3-D glowing pigments that give the illusion of a fuller, wider kisser. No overlining necessary.

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Bobbi Brown Luxe Matte Lip Color in Nude Reality, $37
Don't get confused by the name of this lipstick. As you can see from the bullet, it's not beige. It's a flattering pale baby pink that has the potential to be your new favorite my-lips-but-better pick. The Luxe Matte formula is unique because it has pure matte powder pigments and oil-infused powders that deliver a plush, matte, full-coverage finish that stays on for up to 12 hours.

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Tom Ford Boys & Girls in Dakota, $36
Tom Ford has a lipstick collection named after ladies and lads. Those addicted to millennial pink will want to make a beeline for the Dakota shade. It's a pastel pink ultra rich lipstick, meaning it packs plenty of shine to make gloss fans happy and has exotic moisturizing ingredients to keep kissers flake-free. See chamomile flower oil and soja seed extract. The clutch size is perfect for micro bags.

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M.A.C. Frost Lipstick in Angel, $18.50
When hunting for the sweetest baby pink lipstick, don't forget about the finish. The finish can completely alter the effect, which means you can feel less guilty for buying another millennial pink lipstick if it's in a different finish. This frost option is a fun change compared to the usual satin and matte finishes. It has a pearly, semi-lustrous look that will appeal to all shimmer addicts. Get it now and in a few years you'll be glad you were an early adopter of frost lippies after everyone else catches up.

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Winky Lux Matte Lip Velour in Sweet Pea, $14
This lipstick is described as a modern baby pink and we definitely agree with that description considering it's a dead ringer for millennial pink. The formula has suspended pigments for a multidimensional, velour effect. Unlike some matte lippies, it's not heavy. It has a mousse-like finish and is made without gluten and parabens. It also comes in an Instagrammable metallic pill-inspired package.

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BY HEATHER CICHOWSKI | AUG 31, 2018 | SHARES
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