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It's Official: Millennial Pink Is the Most Popular Lipstick Shade

Think we've reached peak millennial pink? A new study shows the hue is the most popular color globally.
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Smashbox Be Legendary Lipstick in Pretty Social, $21
The Smashbox Be Legendary Lipstick is available in an impressive 120 shades and there are a number of soft pinks to feed your millennial pink obsession. This nude rose is one lippie that could become your everyday shade. It's loaded with pigment and moisturizing ingredients so it's comfortable to wear and looks like a lipstick proper as opposed to a tinted lip balm.

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Glossier Generation G in Like, $18
No one should be surprised to see a Glossier lipstick on this list given that millennial pink is pretty much synonymous with Glossier pink. This light, powdery pink lip color will even win lip balm fans over because it has a lived-in sheer finish that adapts to your lip color as opposed to the other way around. So everyone ends up with a one-of-a-kind millennial pink lipstick without paying for a bespoke product.

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NYX Matte Lipstick in Pale Pink, $6
Get a gorgeous millennial pink lipstick color without dropping serious cash. This light blue-toned pink lipstick is cheaper than your green juice. And unlike a slurp-it-down-and-it-is-gone juice, you'll have this lipstick in your makeup bag for a long time. It has a flattering silky matte finish that won't make lips dry and uncomfortable.

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Charlotte Tilbury Hot Lips in Liv It Up, $34
Charlotte Tilbury's Hot Lips collection is inspired by famous beauties rather than trending colors. That being said, Liv Tyler's shade falls into the millennial pink category thanks to its delicate ballet pink color. The product has a buildable finish and 3-D glowing pigments that give the illusion of a fuller, wider kisser. No overlining necessary.

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Bobbi Brown Luxe Matte Lip Color in Nude Reality, $37
Don't get confused by the name of this lipstick. As you can see from the bullet, it's not beige. It's a flattering pale baby pink that has the potential to be your new favorite my-lips-but-better pick. The Luxe Matte formula is unique because it has pure matte powder pigments and oil-infused powders that deliver a plush, matte, full-coverage finish that stays on for up to 12 hours.

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BY HEATHER CICHOWSKI | AUG 31, 2018 | SHARES
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