What It Does for You: Going out for the night and want to channel Cleopatra or, ahem, Kim Kardashian? Whichever icon serves as your muse, the right liquid eyeliner can make all the difference on a streaky or a sophisticated finished look. With uncomplicated ingredients — like aloe vera, organic glycerin and black tea leaf — you'll be impressed by how smoothly this $29 natural option goes on your lid.

What It Does for the Planet: In addition to only using organic ingredients, Inika follows sustainable standards throughout the creation of its products. It chooses natural and organically-certified products to clean, disinfect and sanitize this eyeliner — and all other products in its line. And because the derived ingredients degrade in nature rapidly, natural cosmetics help to reduce the pollution of water bodies and the environment.

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