"Eating healthy has become top of mind for people, and now they're connecting the dots and realizing that conscientious consumption is both about what you put in your body and what you put on it," says Annie Jackson, Vice President of Merchandise & Planning at Credo, of this growing movement. "But you shouldn't have to sacrifice quality and efficacy just because you want clean beauty products," she adds. Enter Credo, a mecca for natural beauty lovers, offering a comprehensive collection of clean products from over 100 brands. Since there's so much green goodness to choose from, we asked Jackson -- who, by the way is a major #girlboss -- to share her 10 go-to products. (FYI, Credo has stores in New York, Los Angeles and San Francisco, but you can also shop everything on their website.) Whether you're already a green beauty queen, or just beginning to go more natural, Jackson's 10 faves are most definitely worth checking out.
Image via Natural Blaze
Alima Pure Cream Concealer, $28
Marie Veronique Soothing B3 Serum, $90
Josh Rosebrook Nutrient Day Cream with SPF 30 Tinted, $95