Close your eyes while applying this and you'd swear you were swiping on a balm. The pigments in the eight shades are also unique in that they look slightly different on everyone; they're meant to allow your natural lip color shine through. The color is definitely more on the sheer side, so you may want to reapply, but it feels so good going on that you'll happily do so all day long.
In very exciting news, there are now three new shades of this uber-comfortable lipstick, one of our go-tos. The moisturizing formula contains a plumping complex (but don't worry, there's no stinging or burning involved) to give your pout a little boost, and it's also infused with a phyto-endorphin complex that boosts your mood. We don't know if it's that or the awesome, long-wearing bold color that makes us happy, but we'll take it.
Channel your inner artist (or your elementary school self) with these fun crayons. While we're suckers for the adorable packaging, the goodness doesn't stop there. The bright color is infused with oils that deliver all-day hydration and help the product melt seamlessly into your lips.
A special plant-derived polymer in this lipstick makes for optimal pigment dispersion (aka smooth, even color application) and gives it a comfortable, creamy texture. It also contains white lily, an antioxidant to help protect your pucker. The opaque, shiny finish is ideal for anyone who doesn't love supershiny lips.
Two execs from Smashbox created this under-the-radar line, which includes this standout lip color. True to the name, it's definitely shiny, but still nice and hydrating, thanks to a special amino acid that delivers anti-aging benefits, too (yes, please). It also glides on without tugging, even on dry lips that haven't been prepped with balm. And even though there are only six shades, there's something for everyone, from a true red to a plum to an especially pretty peach.
