On the other hand, finding a blush that doesn't leave skin looking ashy or a lipstick with enough pigment to really make the color pop can be a serious challenge -- especially for women with much deeper skin tones.
To break down the basics on makeup for dark skin, we've enlisted the help of makeup artist Katey Denno, who works with celebs like Mindy Kaling. Her tips will simplify your next trip to the makeup counter. From eye shadow to lipstick, these seven brands get the "makeup artist seal of approval" for the best shade ranges and formulas to flatter dark-skin beauties.
While Denno raves about Iman's foundation and powder, her lipsticks are also incredibly long lasting and moisturizing. For the perfect nude, try Iman Luxury Moisturizing Lipstick in Teak, $10, or copy Joan Smalls's neon purple lips at the Met Gala with Taboo. "Women with deep skin tones have free rein to play with the most intensely pigmented lip shades," Denno says when it comes to going for a bold lip.
Make Up For Ever
For a neon look, try Make Up For Ever Aqua Cream in a bright shade like Turquoise, $23. The formula works especially well on darker skin tones because of the soft, moisture-infused texture. "Anything too powdery can look dry and ashy," Denno explains on the benefits of using a creamy formula.
Becca Beach Tint, $42, comes in a range of red and pink shades like Papaya, Lychee and Raspberry that can be blended onto cheeks and lips with fingers or a brush.