The consistency of this is so light, it feels like you're dipping the applicator in water. Credit liquefied pigments that deliver complete color coverage in just one swipe, no matter which of the 20 shades you choose. We're also big fans of the vanilla-esque scent and smaller than usual doe-foot tip, which makes make precise application easier than ever.
Matte formulas are, as a rule, drying, but this option contains hydrating hyaluronic acid to counteract chalkiness and make the color extra comfortable. And while it feels creamy going on, it dries down to the ideal velvety matte finish.
Thanks to unique micro-flex technology, this rich color melts seamlessly into lips. There's enough play time for you to get it exactly how you want it, but once it dries, it's not going anywhere. The formula touts 16-hour staying power, so there's no need to stress about touch-ups.
Vegetable-derived emollients give this an extra creamy, almost balm-like feel as it goes on; polymers help the silky matte color adhere to lips for all-day wear. Also nice: the range of 14 shades features not only wearable nudes and pinks, but also bold options like blue and black for those who prefer edgier lip looks.
Waterproof (and kiss-proof), this bargain buy is infused with avocado oil and vitamin E to give it a delightfully creamy feel. Not to mention that it also comes in two dozen different shades — impressive in general, but especially for a drugstore brand.
