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The Product: Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer, $9.99
Why: If there's one thing all beauty vloggers out there can agree on, it's probably the Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer. "This is such a popular concealer to put under the eyes," explains Chloe Morello in a video about applying non-cakey concealer. "It has really good coverage, it's really brightening, it's superthin, so it's not really cakey under the eyes ... it also blends like a dream, and the applicator is supergentle."
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Why: L'Oreal Paris Magic Lumi Light-Infusing Primer is a popular pick for many beauty gurus, and it's not hard to see why. As Laura Lee explains, "It's a nice primer that'll give you a little bit of a luminous finish under your foundation... it's so pretty, it's an awesome drugstore buy."
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Why: Jaclyn Hill calls the NYX Professional Makeup Butter Gloss her "No. 1 favorite lip product from the drugstore of all time," and we all know that's high praise. In a video listing some of her drugstore go-tos, she says, "They're just so beautiful. They're sheer without being too sheer; they've got the right amount of pigment without being sticky or drying or tacky — they feel like butter on the lips. What more could you ask for?"
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Why: Another Maybelline must-have? Their Fit Me Matte + Poreless Foundation. In her best of beauty 2016 video, LustreLux calls it her "go-to staple foundation," praising the formula and shade range in particular.
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Why: "Y'all know this is the star of the show," says PatrickStarr of Coty Airspun Translucent Extra Coverage Loose Face Powder. "This powder makes your skin so smooth." A flawless finish for less than $10? Sign us up.
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