So, ready to figure out how best to strategically stretch your beauty dollars at your local drugstore? Read on for 23 beauty guru-approved drugstore beauty products — whether it's a blush palette that clocks in at $6, a concealer that outstrips all the high-end competition, or even just a really solid, wearable lipstick shade, this list is full of covetable bargains.
Image via @rachhloves
The Product: L'Oreal Paris Infallible 24 HR Eye Shadow, $6.99
Why: Often considered something of an unsung hero, L'Oreal's Infallible 24 HR Eye Shadows haven't escaped the notice of YouTube's top beauty vloggers like Manny Mua. "Every time I swatch these, I just can't get over how nice they are," he explains in his recent video. "These are my favorite drugstore eye shadows of all time."
The Product: Maybelline Color Sensational Inti-Matte Nudes in 535 Purely Nude $5.29
Why: In a video naming her current faves, Nicole Guerriero picked Maybelline's Purely Nude shade. "I love 535 with stone lip liner and gloss over top," she said, "It's my holy, holy grail — I have like six of these colors."
The Product: Aztec Secret Indian Healing Clay, $7.95
Why: Aztec Secret Indian Healing Clay is a well-loved cult fave for detoxifying congested skin, and it's often compared to fancy high-end clay masks. The reason beauty guru Carli Bybel counts herself a fan? "It made my skin feel so nice afterwards, and it cleared a lot of my blackheads out."
The Product: E.L.F. Cosmetics Powder Blush Palette, $6
Why: Would you believe us if we told you you could get four high-quality blushes for less than $10? "These blushes are so, so gorgeous," says ThatsHeart. "They're great sizes and they're superpigmented, so you only need a little bit to look flawless — and it also blends in very well... it doesn't go on patchy whatsoever."