K-Beauty has glistened under the skin care industry's loving beam for a good half decade, but it's officially starting to share more shelf space with Japanese, or "J" Beauty, products. We're seeing a rise in popularity of staple brands, such as Shiseido and Tatcha, but we're also starting to see the introduction of new brands, including Katess and Lu Lu Lun. We're not saying that K-Beauty is going anywhere. In fact, it's definitely here to stay. We're just saying that other countries are starting to make a name for themselves, and J-Beauty is leading the pack right now.