From lip oils to in-shower tanning, these are the most innovative, gotta-have-it beauty products we spotted while researching our 2017 TotalBeauty Awards
In 2017, time is the most precious commodity. And when you're pressed for it, your hair inevitably suffers. If you're like most of us, you rush out the door for work after a five-minute rough dry or -- more likely -- spraying a quarter can of dry shampoo on a four-day-old blowout. Real hair styling is an indulgence.
That's why the biggest trend in hair right now is saving time. Unless you've been living under a rock, you've seen the Dyson Supersonic, $399 -- a hair dryer that really, truly will dry your hair in half the time, which is why it's winning both our best blow dryer and hair breakthrough awards. Pair it with Moroccanoil Blow-Dry Concentrate, $28, and your round brush will glide through at a rapid clip, leaving you with a shiny, professional-looking style that takes less than 10 minutes to achieve at home.
If you have curly hair, Carol's Daughter Pracaxi Nectar Wash n' Go Leave-in, $11.50, will allow you to scrunch and walk out the door -- no diffusing required. It's strong enough to hold and define your curls with zero frizz.
The 2017 TotalBeauty Award winners are in, and they will not disappoint. We sifted through thousands of submissions and spent countless hours slathering, dabbing, spraying and spritzing to choose the best new beauty launches in every category imaginable. Not only did these products outperform all the others in their category, they also highlight some of the key trends of the year: concentrated pigment drops, detoxifying charcoal and lightening-fast hair styling tools, to name a few. Here are the trends we spotted that show no signs of slowing down.