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These B Corp Beauty Brands Are Going Above and Beyond

Beauty with extra benefits.

If you're ever in need of a self-care moment, The Body Shop has you covered. The brand pulls ingredients from all over the world to create luxurious oils, creams, scrubs, soaps and more. Plus, it has played a notable role in influencing legislation regarding animal testing and has an in-store recycling program. The Body Shop also has a "Triple Bottom Line" that measures success not just by profits, but through social and environmental impact.

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Sunday Riley's lineup includes everything from potent lactic acid treatments to hydrating vitamin C creams to jelly body scrubs. The brand earned its B Corp status for the way it works with its employees, its Supplier Code of Conduct and its charitable donations. The brand is also cruelty-free, mostly vegan, has a zero waste oil process and is committed to environmental progress via matching programs, donations and company volunteering.

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With a strong focus on clean cosmetics, Beautycounter is on a mission "to get safer products into the hands of everyone." The brand also focuses on environmental sustainability from sourcing to packaging, educates the public about unsafe ingredients and donates to nonprofit organizations, such as the Environmental Working Group, Stand Up To Cancer and Breast Cancer Prevention Partners.

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Cheekbone Beauty prides itself on creating cruelty-free, sustainably-focused, high-quality cosmetics. Indigenous founded and owned, the brand also aims "to make a difference in the lives of indigenous youth through donations addressing the educational funding gap, and to create a space in the beauty industry where indigenous youth feel represented and seen."

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Prose Custom Shampoo, $28

If you're in the market for bespoke hair care products, Prose delivers. The brand specializes in personalized shampoos, conditioners, hair masks, hair oils and styling products. Simply take the online quiz and then your customized items are sent straight to your doorstep. The carbon-neutral brand uses sustainable materials and is committed to, and transparent about, having a diverse team of employees. It also strives to amplify underrepresented voices and groups via donations to organizations, such as Feed the Second Line and the Hetrick-Martin Institute.

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BY WENDY ROSE GOULD | APR 22, 2022 | SHARES
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