Athleisure beauty is on rise, and more and more brands are coming out with ranges of beauty products that are targeted towards an active lifestyle — you know, sweat-proof, budge-proof, easy-to-use... the whole nine yards. And whether that means full body shower wipes to stow in your gym bag, or a particularly flashy silver eyeshadow stick that'll wear through your toughest SoulCycle class, we've got you covered. Keep reading to revolutionize your whole gym-friendly beauty routine — we've rounded up a few of our favorite new athleisure-themed beauty collections.
Image via @maybelline
Puma x Maybelline
Maybelline recently teamed with Puma for a limited-edition collection that perfectly taps into the athleisure beauty trend. The range focuses on high-endurance formulas that provide saturated color and sweat-proof staying power. You can't really go wrong with any of the picks, but the hero products of the collaboration might just be the multi-use cream sticks: You've got the Color + Gloss Face Duo Stick, $10.99, a two-in-one face product that comes with a highlighter and skin tint that can be used as blush or lip color. There's also the Matte + Metallic Duo Sticks, $12.99, which come in in four shade combos with a matte formula on one end and a metallic finish on the other for that easy, on-the-go application.
Wet n Wild Pump
Wet n Wild released a range of 20 travel-friendly products via its new Pump collection, which was made with the help of fitness guru Cassey Ho. The line is easily customizable for your needs, since it includes skin care, hair care and makeup. It's perfect for cleansing on the go, with face wipes and even oil cleansers. The brand even includes two adorable jelly masks, designed to purify pores and brighten up your complexion, respectively. There's also a wide array of multi-use cosmetics products from cream sticks, to makeup palettes (we're particularly jazzed about the multi-tasking Makeup Locker - 3-in-1 Sheer BB Cream, Highlighter and Corrector, $8.99). Last but not least, for hair care, there's the a style-refreshing mist (the aptly-named It's My Cheat Day - Refreshing Hair Mist, $8.99) as well a killer dry shampoo.
Clinique Fit is a well-curated collection of skin care and beauty essentials made for the active lifestyle. It spans makeup, skin care and body care, and it focuses on easy-to-use, multi-use products (as well as sweat-proof formulas, of course!).The Post-Workout Face + Body Cleansing Swipes, $14, are particularly good to have on hand and we also find the Workout Makeup Broad Spectrum SPF 40, $29.50, to be quite handy, since it's perfect for outdoorsy activities like hikes and beach days.
Tarte Athleisure Collection
As for Tarte's take on atheisure beauty? "We like to think of it as the yoga pants of skin care," joked brand founder Maureen Kelly to Popsugar. In addition to the core essentials of skin care, cosmetics and hair care, the line also includes summer-focused items like self-tanners and bronzers, like the Tarte Better Bod Bronze & Contour, $39. We're also fans of Tarte Tarteguard 20 Tinted Moisturizer Broad Spectrum SPF 20, $36, a tinted version of the brand's iconic sunscreen.