From Taylor Swift's edgy transformation to Ashley Olsen's recent platinum dye job, countless celebs have reached for the bleach, inspiring us all to go lighter and lighter with our own locks. But what no one bothers to tell us after we bleach the living daylights out of our strands is just how hard it's going to be to maintain that perfect platinum tone. Yes, the one you worked so hard for to achieve in the salon chair (sometimes for upwards of nine hours) is actually put in harm's way every time you step into the shower or lay out on the beach.

From purple shampoo to DIY gloss, here are the products you need to keep your platinum from going brassy. After all, when you maintain your platinum at home, you can prolong the time between salon visits, which is great news -- unless you have an extra nine hours you're looking to kill.

A fairly new brand to hit the market, dpHue was created by a colorist and a businesswoman who wanted the results she found in the salon -- but on her schedule. The dpHue Cool Blonde Shampoo, $24, uses violet pigments to neutralize any yellow tones but doesn't run the risk of dying your hair purple, so it can even be used on gray or brunette hair to cancel any warmth.

For those who rotate from platinum to pastel pink to violet and everything in between, IGK Instafamous Blonde Shampoo, $25, is the one shampoo that will actually refresh all of those hues. The coconut acid in the product helps to cleanse and moisturize the hair, while naturally derived pigments work to combat brassiness.

One of the most iconic washes for platinum hair, Sachajuan Silver Shampoo, $31, deposits pigment to help counteract any yellow or golden tones, while also adding new shine -- something platinum strands often lack.

Washing platinum hair isn't the only time you have to be careful with it -- the sun can also take a toll. Not Your Mother's Love For Hue Color UV Protection, $6.99, doubles as a leave-in conditioner and UV protectant, helping to add shine while also protecting from color fade.