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27 African-American and Latina Beauty Bloggers You Need to Know Now

Stalk these beauties for the best hair, makeup and skin care tips of the season
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Leila Noelliste
"I dreamt of becoming the first CNN reporter to rock an afro-puff."

Blog: Black Girl Long Hair

Why We Love Her: The name of the blog itself drew us in. With long, beautiful, natural hair being such a rare sight in the African-American community, we couldn't help but scour the pages of BGLH. And what we found: Style icons that run the gamut of gorgeous natural hair textures and lengths, products that work so well, you'd buy in bulk and inspirational Instagram photos you wouldn't believe without the #nofilter.

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Tamara Floyd
"I like to think of myself as a modern day superhero."

Blog: Natural Hair Rules

Why We Love Her: She's a mommy, a wife and a natural hair blogger who shares DIY recipes for treating natural hair, and the cutest hairstyles worthy of their own pinboard. Her witty sense of humor shines bright with news sections like "What's Poppin," and she gives other naturalistas a voice by offering guest features, personal stories (or disasters) and sharing new mom tips like the best products to use for your baby.

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Gabby, Atima and Morgan
"Accessible beauty tips for women of all shades."

Blog: Beauty is Color

Why We Love Them: Aspiring young professionals, these three women cater their beauty advice to all women of color. With product reviews, hairstyle tutorials, yummy, healthy recipes and makeup specific to diverse skin tones, the content delivers a little bit of something for all minority women.

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Whitney Patterson and Alexandria Williams
"We talk about this all of the time, there's a fine line between wig ratchetry and fabulousness."

Blog: Sporty Afros

Why We Love Them: If you didn't know sports and African-American hair are like oil and water, Whitney and Alexandria are here to throw down some knowledge on the subject. In addition to offering gym-proof natural hairstyles and DIY hair care tips, they recommend nutrition advice that makes staying in shape, and being healthy and happy just as stylish as a new curly hairstyle.

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Mattie James
"... because somewhere along the line I fell in love wearing it, loving it, doing it or living it. Hopefully, I encourage you to do the same."

Blog: Mattieologie

Why We Love Her: She flaunts the new pumps she loves, reviews the new lipsticks she raves about and has no shame in making her page a mecca of fashion inspiration and enviable street style photos. Providing monthly videos of her favorite things or giving you the best advice on how to keep your clothes looking new, Mattie makes jumping into her world more fun than watching "The Bachelor" Women Tell All" episode.

Sometimes, we beauty junkies can't help it. To get inspiration (or a time-consuming Friday distraction) we turn to bloggers for the coolest, most unique beauty ideas. And we're not the only ones. Top beauty, lifestyle and fashion bloggers now make up a large percentage of "It" girls and industry influencers (and are even scoring front-row seats at NYFW). What makes them so compelling? Aside from exploring new niche categories and demographics -- offering advice to the curly-haired, Latin-inspired, curvy-sized and even long-hair-obsessed -- these bloggers get us talking.

They're relatable, and rather than giving us general tips on how to create ponytails, they share personal stories like their boyfriends' reactions to chopping off all their hair. It's these African-American and Latina bloggers' unique point of view that's so captivating, making it possible to lose an afternoon diving into their content. And since, well, it is about beauty, it's not procrastination -- it's research. After all, how else are we going to learn to do the fiercest orange lip or a mean cut crease eyeshadow?

We searched high and low to see who's on top in the world of online beauty blogging. What we found: Only the most informative, unique and insanely talented influencers with a love for sharing their fashion and beauty savvy. Whether it's tutorials on the latest natural hairstyles or uber-glam makeup looks for a GNO, these African-American and Latina bloggers are here to help.
BY TIFFANIE PETETT | SEP 1, 2015 | SHARES
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